Why Marketing Hates your Proposed Trademark
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the name of a company or...
The Different Kinds of Trademarks
When you are on a road trip, what sign would make you stop and eat: the Golden Arches of McDonald’s or the red roof of a Pizza Hut?...
How do you get Rights in a Trademark?
Trademark usage and rights are a very complex area of law. Rights can be obtained in three different ways: Companies or individuals can...
