Do you want to be Starbucks or Jack Daniel’s?
While it is never too soon to protect your company’s valuable trademark, registration alone is not enough. The owner of a trademark has...
What Not to Register
Besides not being able to register descriptive words, generic terms, or certain geographic terms in a trademark, there are a few other...
How to Pick a Strong Trademark
When you are on a road trip, what sign would make you stop and eat: the golden arch of McDonald’s or the red roof of a Pizza Hut? Where...