What Can’t Be Registered?
Besides not being able to register descriptive words, generic terms, or certain geographic terms in a trademark, there are a few other...
Why Marketing Hates your Proposed Trademark
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the name of a company or...
The Different Kinds of Trademarks
When you are on a road trip, what sign would make you stop and eat: the Golden Arches of McDonald’s or the red roof of a Pizza Hut?...
