How to Protect Your Trademark
A recent trademark client told me he couldn't wait for his brand to be so famous people would use it as a verb, like to google (to search...
The Legal Direction Trademark Journey
Like many of you, before I settled on a company name, I made sure the domain name was available. I should have purchased it right then...
Why should I register my trademark or service mark?
Demonstrates Marketing and Business Savvy. Having the official “stamp of approval” on a trademark (i.e., an official registration) can...
