Why Marketing Hates your Proposed Trademark
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the name of a company or...
What is a Trademark Anyway?
A trademark is something that identifies a good (trademark) or service (service mark) as coming from your company. The “generic”...
A Good Services Contract Will Help You Deliver Good Customer Service
Imagine you are a graphic artist who has a contract to develop a logo for a client. It is a flat-rate agreement based on the amount of...
